The Central Coast in the state of New South Wales lies on the Tasman Sea coast. It is characterized by rapid urban growth that gives the area a sort of hybrid characteristic, a blend of urban and rural landscapes. A considerable number of people find it a great holiday destination thanks to the Skillion in Terrigal, Umina Beach, Avoca Beach, Bouddi National Park, and more. However, the area of the Central Coast gives abundant space for setting up businesses to the ever-growing population of over 340,000 residents.
Central Coast SEO Agency, Clicks Marketing goes into more detail.
This makes digital marketing crucial for Central Coast businesses, whether physically located in the urban or rural parts of the area. Digital marketing may not be as area-specific as physical marketing, but online marketing can target specific locations. There is a method known as geo-targeting, where content can be delivered to visitors based on their geo-location. This is managed by location-triggered advertisements, connecting mobile apps with location-based services, and location-based social media marketing.
Given below is an SEO checklist for 2021 that will help to boost Central Coast businesses.
1. Keyword selection
Choosing the right keyword is the lifeline to survival when doing digital marketing. Some keywords may attract a lot of traffic but may not lead to conversions. For example, a keyword like ‘Central Coast IT support’ may attract less visitors but is more likely to convert them into customers while a simple keyword like ‘IT solutions’ may attract a huge traffic but has less likelihood to lead to a conversion. On the other hand, there are long-tail keywords that may be very descriptive about the product. Even if they attract only a low traffic volume, they have a higher possibility of leading to conversion.
2. On-page optimization
If a web page is to rank high in search engine results, it should be optimized correctly for a few parameters. Those are high-quality content with the right keyword density, appropriate title tag, internal links, images, multimedia content, and good meta-descriptions. The quality of meta-descriptions (the short descriptions that search engines may display with each result) does not influence page ranking. However, its quality will encourage a person to click on the link.
3. Optimizing readability of the content
It is important that the content of a Central Coast business website should be highly informative. However, it is equally important to keep in mind that you are not catering only to scholars. The language should be lucid and flow the right way by linking paragraphs to each other, but it should be simple enough for any layman to understand. The content should also be neatly organized with proper heading, sub-headings, and images where necessary. Neglect in this matter will result in page bounce (the visitor returning instantly without interacting with the site), which may reduce the site’s value in the eyes of search engines.
4. Off-page SEO
Off-page SEO may not be entirely within the website owner’s control because this consists of backlinks their business site receives from other sites or social media networks. But the quality of a site and its content can encourage other sites to link to it. Sometimes, related businesses may link to each other in a mutually beneficial manner.
5. Cleaning up links
Links, both inbound and outbound, are a necessity for any website, but they need to be periodically checked. Some links may get broken over time, and they need to be fixed. Or a site to which the business website is linked may get degraded so that the connection to it will only be counterproductive. In that case, it is safer to sever the connection with that site.
6. Setting up SEO tools
Your website may look perfect to you from an aesthetic and content point of view. But if you want to know how it is faring in comparison with your competitors, you will require some SEO tools. Google Analytics, Google Search Console, and Google Tag Manager are some of the most popular. Google Analytics will help you calculate the amount of search engine traffic to your website and see which pages are attracting more traffic. Google Search Console can find out which keywords lead to more clicks, while Google Tag Manager will help set up these tools.
All these SEO rules, in different combinations, are survival necessities for Central Coast businesses to grow and flourish. Following this checklist diligently increases the organic traffic to your site, leading to more chances of lead conversion.